Shelley
Well-known member
MMO developers are VERY good at engagement and exercise-reward loops. Your characters get built up over years with history, accomplishments, player housing / guild halls where you have all your "stuff". An MMO is like a second house, and nobody wants to walk away from an investment.
Most MMO games have gone Free-to-Play so that everything's a la carte. You can login and play X amount for free, but certain things need unlocks. WoW is one of the last holdouts, sticking to $15/month.
I thought they lowered the monthly fee?