Is it the meta description tag? Is it simply the domain name? Or the number of inbound links? How come veggieforum.com is on page 1 with only 43 posts??? (I notice they have a lot of meta stuff in their HTML header that we don't have by default with XF ...)
Are there any easy (and free) ways to better SEO / Google-optimise my site?
Don't ask me to create great and original content, that's too hard!