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Which of my forum ad setups is better for user experience?

Discussion in 'Forum Management' started by Amin Sabet, Dec 5, 2015.

  1. Amin Sabet

    Amin Sabet Well-Known Member

    EDIT: I've changed the ads at the links below, so the original question no longer applies.

    Please compare the ad setup on Page A:


    to the one on Page B:


    Both pages have ads in the footer. The difference is that Page B has two medium rectangles in a sidebar to the right without any ads between the posts, while Page A has responsive ads in between the posts without any sidebar to the right.

    Both are adequate for revenue. Which setup is better for user experience?

    Last edited: Dec 5, 2015
  2. RoldanLT

    RoldanLT Well-Known Member

    I prefer 1 on sidebar top, 1 on first post, and the most earning location, above thread / below navigation.
  3. Amin Sabet

    Amin Sabet Well-Known Member

    For me that's too many. Do you have a preference between the two I posted? Not from a revenue standpoint but from a user standpoint?
  4. RoldanLT

    RoldanLT Well-Known Member

    Page A.
    Amin Sabet likes this.
  5. Amin Sabet

    Amin Sabet Well-Known Member

    Thanks, @RoldanLT

    I am trying out FORUMCAST but having a hard time making medium rectangles work on my site.

    FORUMCAST aside, I always have a dilemma about whether to use an ad above the thread vs below the first post on the page. I think using both positions together makes a page look bad.

    Regarding the above the thread (ad_thread_view_above_messages) location:
    • In my opinion, this is the better of the two positions for user experience, because it doesn't interrupt the discussion right after it gets started. I don't mind showing an ad here to my members.
    • Google says that a 300x250 ad above the content is bad for user experience on mobile and is an Adsense violation (source).
    • It's probably the best earning position for a 728x90 ad in a discussion thread, which IMO is the nicest looking ad type for a forum thread in desktop view (considering only the sizes which earn well).

    Regarding the below first post on the page location:
    • It is probably the better of the two positions for SEO because the ad comes before any content.
    • Presumably, one can use a 300x250 ad here on mobile without penalty.
    • I would only show an ad here to guests as it's a bit of an eyesore for members IMO.
  6. Solidus

    Solidus Well-Known Member

    Talkemount is better. I think you'd have better results inserting ads into posts rather than under posts, though.
    Amin Sabet likes this.

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