User engagement across social networks?


Well-known member
I was wondering if any of you would be inclined to share the user engagement levels across your social network profiles for your site(s).

I know it varies depending on type of content, audience, niche, and how users discovered your profiles on the network but perhaps we could extrapolate rough ideas?

Site Niche: Gaming

Facebook (~2yrs)
Likes: ~2,300
10 Likes per posting
3 shares per posting
1 commet per posting
Site Social Traffic: 27.22%

Google+ (~8months)
Circles: ~80,000
39 comments per posting
10 reshares per posting
75 +1's per posting
Site Social Traffic: 29.94%

Twitter (~2.5yrs)
Followers: ~10,000
Engagement: 2 retweets, 4 favorites per tweet on average
Site Social Traffic: 21.5%

Pinterest (~1yr)
Followers: ~450 followers
Engagement: 1 repin per pin on average
Site Social Traffic: 8.31%

Analysis:- I think G+ is underrated and could become more important depending on how Google chooses to use it G+ posts in search rankings.
- Pinterest is a pretty crappy network for gaming.
- A bulk of all social network followings are junk. Perhaps they got bored of the game my site focusses on (Minecraft).
- I either suck at Facebook or it's overrated.
- Twitter engagement per tweet (I do roughly 5 per day) is really low..?

- Overall, I think it's important to be on multiple networks as it seems there are different types of individuals who use each one. (Demographics, age, and interaction habits).
* I chose not to include Youtube as I have not posted anything on there in over a year and so traffic to my site is minuscule.
Interested to see what type of social stats you all experience.
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