I worked on my friend's website years back. It seems there is a lawyer owned website company who sells many extraneous services and generic websites to first time law graduates. They sell new guys services such as blogging etc., and charge them an arm and a leg, supposedly to help them rank better. When I saw my friends website and Googled him, he was on page 7. After we revamped it, we made it to page 3 in 1 week. He went to page 1 within the first month and now his name is synonymous nationwide. But what got me was how drab this company's colors were. They tended to be dark and drab, with the premise that monolithic projects power I suppose. We went with more welcoming colors. The XF forum is a case in point. One can easily read things.
If you look at your forum as a real business then you would see the picture more clearly. Would you go to a business that seems to be getting things together still, one that looks ready to run, or one that's fully running. Probably the latter 2.
I would forego academy at this point. If the field was enforcement (such as police) or a trade school then academy would work. I think most law students are aware of what a forum is. I used to live off this forum called studentdoctor.net. Look at them for pointers.
Since you are focusing on law students then you may have categories such as: pre-law, LSAT prep, Bar prep, specialties, general, etc. You may want to start writing a few posts to get it going, such as which areas have the highest paid salary, internships, etc.
I just dabble with websites for friends when they need one. From what I've read, webmasters think you should launch a site only when you have enough content to actually engage people. I am not sure if this lowers your Google ranking. Some posts have said that once Google does a crawl of your site and doesn't find much, it won't come back for a while. You can Google it and see for yourself or maybe someone here with SEO experience can tell you. So, I tend to work on websites offline and upload it when they are 80% ready at least.
under construction practices