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Remarketing Tags - Do you allow your advertisers to use them?

Donny

Active member
#1
Hi Guys,

This is a new one on me.

I've been asked by a marketing firm whether I'd be okay with them adding some code on my site that allows them to remarket their advertising on other sites like Facebook and Google and whatnot.

So just looked at this, and it appears to be the sort of thing we often have done to us whether we like it or not.
https://support.google.com/adwords/answer/2476688?hl=en-GB
https://en-gb.facebook.com/business/a/online-sales/custom-audiences-website

My forums are very established, and I'd be worried that if I agree to this, my existing terms or whatever (which are stock XF or VB terms - forum-dependent) would cover for this.

Have you ever allowed this?
Did you need to change your terms and/or inform members of this?

I assume this is the new way to do things. So if it's the case, I'd be more than happy to change my terms and let the members know, and let them know how to opt-out or whatever (turn said tracking off in their browser?), and I'd even offer this as a service to my existing advertisers perhaps too.

What are your thoughts?