I read on another thread that page views drop when moving to xenforo from vbulletin. Page views are important to me as I base my advertising rates on them. I was wondering if anyone could give me a rough percentage of what I could expect the drop to be?
XenForo extensively uses overlays for things, which causes the reduction. Things such as profile pages, the contact form, etc used to count as page views due to the nature of other software. You could disable these features to increase your page views, if you do desire.
Google is getting MUCH better at steering web searches directly to (or closer to) their end result. Mobile users tend to read fewer pages. XF is more efficient and quicker at searches and at delivery.......
Since all these things are happening on a time-based curve, it's impossible to assign an exact number to XF. However, my experience was about 20% in the beginning.
Sites should not be dependent on extra page views going forward, as the ideal (in googles eyes) is that people will read one or two pages (other than addicts).
Cheers for the replies. Craigiri, i'm not dependant on page views as such, but on my ratecard I do have 'anticipated' monthly impressions next to the price. I have contingency on this figure though so providing the page view drop isnt too much more than 20% I should be fine
Keep in mind that, ideally, the actual value of your site and page views should increase with time because we are talking about one individual at time surfing. The same dude is not likely to click on more ads if they read 4 pages as opposed to three. It's about context and whether the product relates.
Page views on the web have been dirt cheap only because of the lack of "page view quality". As the value goes up due to better content and search, the price should climb up toward what they are really worth...
I've repeated this often - but when I placed advertisements pre-internet, the cost of getting an actual response (click through in today's terms) was from about $25 to $50. Contrast that with today where people expect something for 50 cents!
I had a client who advertised in national magazines. They told me in 1997 their cost per lead was $36.00