That was an interesting little trick, I quite like it.
Now, on the note of piracy, DRM and such: most games, movies, etc. suck. This is more often than not not a matter of taste, they were simply created and rushed out to get sweet moneys. Which on its own is fair enough, but not if you do it without trying to give your buyers something worth buying, otherwise they will very quickly grow annoyed with you. Now, I'm going to focus this posts on games, because I have a lot less with movies.
Games are really expensive. Those prices may vary between countries, but usually the price for a new game is about 60 euros. That's a lot. This doesn't even always have all the content, sometimes there is DLC (Dragon Age), sometimes you need to pay a fee to play (World of Warcraft) etc. However, games are all ready really expensive, so leaving out content or even being able to play the game (!) without paying more money, is just a crude move.
Now, since most games suck and are really expensive, obviously you can't really buy them all and stick to what you like, because there's no "Not good? Get your money back!" kinda deal. Sure, there are demos, but they don't really tell the whole story. For example, if you play the Diablo 3 demo, it seems like quite a cool game. You can only play it up to a certain point, and it feels worth buying. It's not until you play the full game that you realize how boring the game gets. Because I've bought Diablo 3. I liked Diablo 1 and really liked Diablo 2 and its expansion pack. The game was hyped up for quite a while, so this was a "must buy" for me. Except that no store in my area could deliver it to me when it got released. Which is not entirely Blizzards fault, but it is still a little bit. No problem, I'll just download it online. From their website. The legal way. Now, my download speed is really good, so if I were to download it cracked, I would have been done in half an hour. Top. But not with Blizzard! My download speed was capped most of the time on a rather insanely low level because their servers couldn't handle it. Probably more people got left without physical copy. Then when it was finally done, it wouldn't work, I got an error message. Looked up the problem on their website, it said "please download again". So there we go again. Anyway, when it was finally fully downloaded and installed, I got to play. A little bit. Before their servers went down. Because even though I went through all this trouble to get their game, I was forced on an always online method for playing single player, and they hadn't quite realized that their servers couldn't handle that. (we're talking about the company that created World of Warcraft, out of all things). Anyway, the game itself was not quite as fun as it should be, and there were quite some issues with it. As a paying customer I feel screwed over and I won't be so quick to buy Diablo 4 when it inevitably comes out.
However, for Blizzard it was at least unintentional. Their game wasn't as good as it should have been, but at least they tried. In the past I've bought Red Alert 3, the premium edition. I have always been fond of the Command & Conquer series, I've played them all, including all their expansion packs. Now, one thing that was included with the RA3 premium edition was beta access to EAs next C&C game. Cool! So I got access to Command & Conquer 4. I've installed it, played it for 3 games and got so bored that I never played it again. However, I did hang around the private beta forum to provide and read feedback. And there was a lot of it. A whole lot. EA read all this feedback, and then basically said "well, we see your point, however we're too far into development to make any major changes so, yeah." 2 or 3 minor things got changed, and the game got shipped regardless, while pretty much everyone agreed on it being a horrible game. But hey, it shipped for 60 bucks, with always online feature, with the apparently forced server issues. In this case, it got so bad that the EA community master posted that he understood that people downloaded cracks to play their legally bought game to just be able to play it offline and thus play it at all. Ha! Anyway, I've downloaded the game because while it was a horrible game, it was the end of the original C&C series, and it would have felt bad not to see that. So I've rushed through the campaign in an hour or so, then uninstalled it forever. Not even bothering with the extra mission. Because that's just how bad it was.
In the past, I've also downloaded games to see what they were like. An example would be starcraft 2. I really liked Warcraft 3, but had never played the starcraft series. So I downloaded it to test it out, then realized I quite liked it, and bought it. Because it was a good game, and worth buying. However, most of the time games are badly made, rushed out for some quick money, with DRM that hurts the user experience (but not the ones that pirate it), and cost way too much. So as long as they keep that scheme up, people will keep pirating, because if anything, it's a superior product compared to the legal one. DRM isn't the solution, better games, for realistic prices, with all the content without hurting DRM is. Because if a game is truly good, it will get bought, I'm sure of that. World of Warcraft can be played illegally on all sorts of private server, but it remains one of the most legally played games in the world, giving Blizzard loads of money. The games that hurt the most over piracy are the mediocre and bad ones, that aren't really worth the price and as such get skipped for the actual good games. Once game developers start realizing this, maybe they'll finally spend their leftover time into improving the game, rather than screwing their customers.
/rant
Also a little sad to see they only had ~200 legitimate sales (not even $2000) vs 3000 pirated 
