Impact of Responsive Ads on AdSense Income

[cdub]

Then why do you put them there?

 

[Deriel]

In my case I put some ads inside some posts but to guests only. I have a lot of guests and I have to monetize that pageviews somewhat.

To my users I have little less intrusive ads. And to my premium users, no ads.

 

[cdub]

Nope, I use nothing but 300x250 rectangles, so they fix right into place when responsive mode kicks in.

Do you show them to everyone or just guests?

 

[Erik P.]

People on mobile don't click as many ads. If you want to increase your mobile CPM you need to use "native" ads (part of the user experience, not a display/banner ad). Unfortunately that inventory isn't easily accessible to small, non targeted publishers. Mobile engagements are short and direct. People using browsers are more inclined to "browse" links including ads. Mobile users see ads as clutter. Display ads take up a much larger part of the display real estate on mobile vs. desktop, even responsive ads. A banner might take up 15 or 20% of an iPhone screen but only 4 or 5% of a normal browser window.

 

[SelfSufficientMe]

Yeah and that's why I'm hedging my bets and introducing/been using link advertising at the same time. I'm not sure if display ads are the future of mobile Internet and online publishing. Maybe?

 

[ibrian]

Is the loss of revenue with Responsive Ads still typical, then?