How to track custom banner clicks and impressions

[RobinHood]

Not sure if is the the right section or not...

I've never monetised a site before so I'm new to ads and I'm currently building a forum which I'm considering only displaying banners that are relevant to the user base and belong to local companies.

I'd like to do something like http://www.p8ntballer-forums.com/ does, with the single banner at the top and possibly some vertical 'site sponsor' banners on the right of the forum threads themselves.

I was wondering if there's a way to track clicks on banners like these? Or can I only really track impressions? And would those impression figures simply correlate to page views that I track using google analytics?

Thanks

 

[RobinHood]

Also, is there an ad template to put ads on the right side of threads when viewing them?

Or does it require a mod or some template edits to insert an extra 'ad sidebar' when viewing threads?