I've never monetised a site before so I'm new to ads and I'm currently building a forum which I'm considering only displaying banners that are relevant to the user base and belong to local companies.
I'd like to do something like http://www.p8ntballer-forums.com/ does, with the single banner at the top and possibly some vertical 'site sponsor' banners on the right of the forum threads themselves.
I was wondering if there's a way to track clicks on banners like these? Or can I only really track impressions? And would those impression figures simply correlate to page views that I track using google analytics?