I may be crazy and it's absolutely normal - but i get a lot of search engine traffic and traffic from facebook. Despite all this traffic I only get 30-60 sign-ins per day and 4-5 sign-ups a month (now). And my daily traffic is 300-600 per day. Good days bring in 1k plus. I know this is tiny cakes to some forums but this is probably the 3rd busiest forum I've started or helped start. I checked my traffic to ensure it's not spam or irrelevant leads but I can't really pin down why I'm not converting anything. I've tried opening content to the public eye (when not signed in). I've tried partial viewing, limited viewing, viewing only titles! Nothing seems to work except good ol' word of mouth! I get maybe 2-3 sign-ups every few months from the googlers as I call them. I want to turn the search engine traffic into members! Anyone have any suggestions? Do I need a big shiny banner that' says SIGN-UP TODAY?