You know I think I'll just stop there, not sure why I'm even bothering to share this, people pay good money for this stuff.
Awe, c'mon, DBA. You don't have to be like that!
There's mass marketing (similar to what you're doing) and then there's targeted marketing (what I did). Yes they both have their place in advertising.
See, now that's better.
The reason I said similar to what you're doing is because even mass marketing is targeted. Lets say that Activision is going to market a new COD game. Like you said, they have a huge audience base, so they'll probably do more of a mass marketing campaign. However they'll still target this campaign to a certain extent. You probably won't see their TV commercial on the Weather Channel as they'd get an awful ROI due to that channel's demographic.
Your analogy is completely different from what I was trying to say. Of course I
wouldn't want to advertise on Weather Channel, but I would indeed advertise on FOX, than FX Networks. Why? Because of the viewership. FOX doesn't air a lot of mature shows, even though they do air some mature shows (Hell's Kitchen
belongs on FX Networks, but FOX allowed Ramsey's antics to go on for what? 7 seasons?) I would put COD there.
Let me put it this way: FX Network gained a few video game advertisements over the last 3 months alone. Halo 4 trailers started to show up during Sons of Anarchy, during the lead-up to Halo 4 release day. That was good product placement. But it would have been a lot better to put it on FOX's television network because of their
reach. I mean, I
didn't even know about Hell's Kitchen until my cousins talked about the show. I'm not too crazy about cooking. Don't get me wrong, I like cooking and it's essential to our livelihood... but it's not my hobby, like it is for one of my cousins.
Point is, advertising on TV isn't the case of gender targeting anymore. It used to be, but not anymore. Once they see your ad, and they like it, they'll most likely tell their friends or family about it and/or buy it. I just thought Facebook is sort of the same way, a variable, if you will. Just going by what I said, some people don't have video games or call of duty as their favorite subjects in their profile. This won't be a 20% margin, either, it's going to be more than that.
Same with their ad blast on Facebook, yes they'd probably keep it more on the mass/open targeting. For one they're trying to get new people that haven't bought a previous COD game to buy this one. However at the same time they'll most likely still do some basic targeting, for example no one over 50 and limits on countries. The reason they wouldn't aggressively target hardcore COD users is because that group would buy that game regardless.
Actually, they
do aggressively target hardcore COD players on facebook. They (Activision) want
them to talk about COD and increase customer engagement. I mean, there are only, one million likes - what the #@^&? Are you #@^&ing kidding me? A typical Call of Duty title sells an upward of 20 million each installment in the series. That amount of likes is very low in ratios against the amount of copies sold.
Now on to advertising your FB page. Are you trying to get people that have never heard of COD or the ones that play all the time? If you're trying to help out Activision, by all means mass advertise. However if you're looking to build your page I'd strongly suggest targeting your audience as closely as possible. Go after the people you know will 'like' your page, this will make your money go a lot further and increase activity on your page. A couple key things on increasing your presence on FB is by keeping your Reach and Talking About This stats up.
The reach has skyrocketed since Black Ops 2 came out... See for yourself:
And each article is worth....around 1,500 a pop...
