Google has never proven adverse to laying down a few suitcases full of benjamins in exchange for hot new [COLOR=blue ! important][COLOR=blue ! important]web[/COLOR][/COLOR] properties to absorb. It paid $1 billion for YouTube back in 2006, after all, so it probably wouldn’t surprise you that the Big G also had its eye on acquiring micro-blogging platform Twitter earlier this year.
What might surprise you, though, is how much [COLOR=blue ! important][COLOR=blue ! important]Google[/COLOR][/COLOR] was willing to spend to own Twitter. According to Yahoo Financial News, earlier this year Google made an offer to take Twitter off its owners hands for a cool $2.5 billion.
Wow, right. But Twitter turned them down. In fact, Twitter apparently felt downright insulted by the offer, which prompted Google to make a second offer just three months ago… this time for four billion dollars.
You’re probably a bit shocked by that figure, but it actually makes a lot of sense: Twitter does something Google is incapable of doing, which is basically compile search indexes in real-time of the trends and subjects people are talking about. Since Twitter’s popularity no longer seems likely to fizzle out as a flash in the pan, that’s a lot of potential content that Google can slap [COLOR=blue ! important][COLOR=blue ! important]AdWords[/COLOR][/COLOR] onto in real-time.
Surprisingly, Twitter resisted this buy-out too, which implies they have some pretty grand plans of their own. I only wonder if Google will make another offer, and if this time, it’ll be an offer Twitter can’t refuse.
Read more at Yahoo