Vikatan is a leading Tamil publisher with a global audience of 40 million readers covering topics such as politics, cinema, finance, business, health and sports. The company has been providing exceptional journalism for nearly a century and is highly regarded for its free premium content accessible on both its web platform and mobile application. To drive account creation and to better track user engagement across its surfaces, Vikatan implemented Google One Tap, increasing sign-ups by 6X and boosting the number of new accounts on mobile and desktop web by 270%. 8 out of 10 new sign-ups are now happening through Google One Tap.
eBay is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. 2X more likely to use Google One-Tap over other sign-up methods. For returning user sign-in on Google One-Tap, 100% more likely to sign in across both desktop and mobile web.
Iron Company is one of the first internet fitness equipment vendors on the market since 1997. Iron Company is committed to offering the widest selection of first-class gym equipment and flooring solutions. After Google One Tap for Web was implemented; Sign ups increased by 8X.
Customers who used Google One Tap to sign in were responsible for 32% of total orders, resulting in a 16% increase.
Reddit is a community where people can dive into anything through experiences built around their interests, hobbies, and passions. Reddit users submit, vote, comment, and predict on content, share stories, and have discussions about the topics they care about the most. Implementing the Sign in with Google button and One Tap prompt together increased conversion by almost 2X. For new sign ups, 50% - 60% increase in sign ups with the button (Desktop and Android), 90% increase in sign ups with One Tap (Desktop).
Some very conclusive use case stats here. Non-integrated signups are constraining new member acquisition. Certainly a very valuable quality-of-life improvement for admins, moderators and users!
