He don't want to see other resources with the same name in the search?
Well, that's the most bizarre thing I've ever heard. As an add-on developer I want as many people as possible to be able to use my add-ons. Anyone is free to translate any of my work into any language as long as it is only the phrases which are redistributed.
I can't think of a good reason I'd want to stop non-English speakers from being able to enjoy my add-ons.