@snoopy5 Forums aren't social networks. ....
Sorry, but here I do have to speak up, because I am afraid with that kind offered feedback, XF development will go in the wrong direction.
I do think that many do not see yet where we are going with the internet. It does not matter how we call it. Whether it is "social media" or "forums". It does not matter how you lable it. The key is: "where are the people?" and not: "what do I want to have?"
Look at the current 10-16 year old kids. They do not care about internet like we are used to it. They do not know forums or Google search. They do not have computers or laptops. They only have smartphones. And because of convenience, they only use apps like facebook, instagram, twitter, snapchat, whatsapp, threema, signal etc. Because all their friends do use it and it is fast and "good enough" for what they want to do with it.
So now look at this over the time. In 2017 you have those 10-16 years old who are deeply in the social media how we "old guys" call it. They will likely call it "my world". They get everything there what they want.
They do not need anything outside of their world/social media. And this is our problem.
With facebook, instagram, twitter, snapchat, whatsapp, we have a world with a big wall between them, the new generation, inside and us (old guys) on the other side of that wall.
Facebook is the new AOL. What AOL did not succeed in in the eighties, to make an internet within the internet and controlling what is going on inside, what is offered etc, that is facebook doing now successfully! Do you realize this?
So if we want to have at some point this new generation in our forums once those 10-16 year old guys are then maybe 25 or 30 years old, we have to be able to make it as easy as possible to come over the wall for a few seconds.
Zuckerberg from Facebook announced this year, that they will shift their focus from now on to "facebook groups" and communities. He is smart. With that step, he can close the door to the last big advantage for people interaction outside of facebook.
So expect a lot of changes there within the next 12 months, which will be direct competition to forums out side of facebook. They will become better, not worse. They will copy the good ideas from our forums and implement them into their world. This damn world with the big wall around them.
@snoopy5 ...
XenForo does not serve end consumers like Facebook, Instagram or Twitter. Their customers are businesses, generally conservative forum admins. XenForo makes money when these people buy the product, and they buy the product when it is an improved version of what they're used to. People don't like change....
This is IMHO a wrong assumption. This assumption can break all of us our neck longterm.
The only thing we, the customers (the admins), have to care about is how to maintain and grow our forums. Maybe also for some of us how to make money with it.
It does not matter what we like and what we are used to. It only matters how we can grow. And that depends on our users preferences and not on our personal preference. User preferences are changing over the time. We have to change with them or we are all dead in the long run.
I do not like social media. I never was part of facebook et alli. But I have to now, whether I like it or not. Because I can not survive as a forum owner, if I do ignore the people inside of facebook etc. There will be not enought people out there for so many forums with overlapping content.
We only can grow our communities, if we offer a community place people are interested in compared to all alternatives out there. Especially what they used to use for over 10 years. And this is social media. This is the benchmark we are measured against. Of course content is necessary for that. But content is everywhere nowadays. The time is over where you could say "forum= content" and "social media=nonsense".
So the amount of non-social media users is shrinking dramatically althought the number of forums are still the same. And the amount of social media users is exploding. Even worse for us, at the same time the social media companies improve their products and offer more and more forum-like features inside of their own social media world.
We can not ignore that only because we do not like it. And XF should better focus on the enduser of "communities" and forget about lables like "forum", "chat" or "social media". It is all about the same: meeting people and exchange opinions and experiences. Call it like you want to.
The name will not change what people are doing there. So XF should focus on that. Because otherwise, all the sudden we old guys do not have the money anymore (not enough users in our forums) to run a community forum and then we do not buy licences anymore.
That is a simple domino effect. Make the end user happy, which makes the forum owner happy, which makes XF sell more licences. Ignore the needs of the end user, forum owners have to close down forums more and more and then less XF licences will be sold.
So we need to open wide our forum-doors, as much as possible to get new users who are used to something else. Make it new users as easy as possible to interact with our old users without loosing connection to their old friends in their "social media world". Give new users a great user experience when using our forums. Help them to have "fun", instead of "here is the content, so bite the bullet". Read books of Steve Krug or Jakob Nielson about it. There is an old rule in website design and usability tests:
Don't make them think!
This rule has to be implemented in every step a feature is implemented in a forum software or how to post and to share or how to login or register.