I have made a mistake of epic stupidity. It's really amazing. Instead of simply making a new custom bbcode for [youtube] I somehow thought it was a good idea to do a search and replace in phpmyadmin to remove the tags. Wow was that stupid. I've ended up with hordes of video posts with simply the following content like this: 3a7cHPy04s8[/youtube] I might win the idiot admin award, I know, I know. So what are my options here? I appears I need a regular expression because there is no common identifier on the front and then somehow append the [youtube] bbcode back.