Sim
Well-known member
Thanks to a simple report from one of my members who was savvy enough to pick up on an anomaly (recently joined member has a link in every post they've made in recent weeks) - I've just uncovered a meat spam network operating on one of my sites for the past 2 years. (Meat spam = human spammers, as opposed to bot spam = robot spammers).
So far I've uncovered 9 users who have made 20+ posts containing links - all from the same set of IP addresses.
From what I've worked out so far this is how they operate:
Given that the sites they are linking on my site are legitimate businesses (or at least they appear to be - I've got no reason to assume they're not), with no commonality between them other than the fact that they're all property related (hence the posts on PropertyChat because it is on topic!) I'm guessing the only common factor is likely to be that these companies have all engaged SEO services at some point and that SEO company is using these link farmers in Serbia to generate backlinks.
Of course, given that user generated content on XenForo does not pass Google juice because of nofollows, it doesn't actually achieve what they want - although it may generate a few legitimate clicks because it is generally on topic.
Indeed, for many sites, given the links aren't actually "spurious" - they may not even consider them to be spam and wouldn't particularly care. This is also why they have successfully gone under the radar for so long - it's difficult for most users The only reason we really take note is that we have very strict rules about advertising and self promotion and such - so our users are generally on the lookout for people who seem to be spamming.
You know those emails you get asking if someone can post a guest post on your site with just a single link in it? That's these guys - I found so many guest blog posts containing a link to a 3rd party site from these people.
The thing is that I would guess some people who run the blogs these people are writing guest posts for, won't actually care - because they are so hungry for well written content, that they don't mind if the people writing it are getting paid to do so for the purposes of generating backlinks - so long as they get good content for their site. And that's just it - the content is good - insofar as it is well written, even though if you actually analyse the content, it's all just fluff and not exactly high quality stuff written by a subject matter expert. But I've no doubt that it's certainly good enough to fool Google which wouldn't pick up that these are actually paid link and not legitimate.
Now I have to finish banning all these users and then check all my other forums to see if they've registered there too!
So far I've uncovered 9 users who have made 20+ posts containing links - all from the same set of IP addresses.
From what I've worked out so far this is how they operate:
- they register on my (Australian) site usually using an Australian proxy server to bypass my geo-blocks
- since I insist on a location when registering, they always enter an Australian city
- they always use a realistic sounding username, usually based on what looks like a real name
- they always use a gmail address which matches the username
- they always add an avatar
- they usually wait a few weeks or more before posting (perhaps to "age" their accounts and make it less likely that they will be identified as spammers?)
- they typically post infrequently - sometimes less than once a month
- the posts are always on topic, short but relevant and well written
- the posts always contain a single link to a relevant Australian website (never the same site)
- the posts all come from a range of IP addresses in Serbia
- if you Google image search the avatar, it comes up with a bunch of blog posts by the author with the same name - on mostly the same sites, often as guest posts
- all the blog posts are well written, but all contain links to other 3rd party websites
- their profiles all claim that they are from Australia - despite the fact that none of their IP addresses ever come from Australia (other than known proxy servers). Also, reading their blogs which is full of "Australian" content - it's pretty clear they have never been here. I can point out quite a few things which makes it very clear they are not from Australia
- they have social media profiles which match their user profiles, but their posts only ever contain links to websites
- the people they retweet and who retweet them match the other users on my site who have been posting links
Given that the sites they are linking on my site are legitimate businesses (or at least they appear to be - I've got no reason to assume they're not), with no commonality between them other than the fact that they're all property related (hence the posts on PropertyChat because it is on topic!) I'm guessing the only common factor is likely to be that these companies have all engaged SEO services at some point and that SEO company is using these link farmers in Serbia to generate backlinks.
Of course, given that user generated content on XenForo does not pass Google juice because of nofollows, it doesn't actually achieve what they want - although it may generate a few legitimate clicks because it is generally on topic.
Indeed, for many sites, given the links aren't actually "spurious" - they may not even consider them to be spam and wouldn't particularly care. This is also why they have successfully gone under the radar for so long - it's difficult for most users The only reason we really take note is that we have very strict rules about advertising and self promotion and such - so our users are generally on the lookout for people who seem to be spamming.
You know those emails you get asking if someone can post a guest post on your site with just a single link in it? That's these guys - I found so many guest blog posts containing a link to a 3rd party site from these people.
The thing is that I would guess some people who run the blogs these people are writing guest posts for, won't actually care - because they are so hungry for well written content, that they don't mind if the people writing it are getting paid to do so for the purposes of generating backlinks - so long as they get good content for their site. And that's just it - the content is good - insofar as it is well written, even though if you actually analyse the content, it's all just fluff and not exactly high quality stuff written by a subject matter expert. But I've no doubt that it's certainly good enough to fool Google which wouldn't pick up that these are actually paid link and not legitimate.
Now I have to finish banning all these users and then check all my other forums to see if they've registered there too!