But it still has me scratching my head. From what I can tell the data in the data_registry table is simple text. Why is it being stored as a blob?
Return Values
Returns a string containing a byte-stream representation of value that can be stored anywhere.
Note that this is a binary string which may include null bytes, and needs to be stored and handled as such. For example, serialize() output should generally be stored in a BLOB field in a database, rather than a CHAR or TEXT field.
So instead of having a table with 30 fields you can store the same data in a serialised BLOB?
Like maybe having all the Custom user profile fields in one place - one BLOB?
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