Whats the criteria for featured resources?

How do you get your resources featured on xf.com? A lot over ratings or....?

Most look to be guides. Guides about xenforo. Those obviously are unable to show "favortism", as I am certain if an add-on not related to xF as a whole was added, there would be many questions as to why/how it is up there and <insert other developer> couldn't get theirs in.
 
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