The .io domain had become popular over the past years among startup companies, especially in tech, design and social categories. What is it so interesting about this TLD? And why is it so popular? Let’s try to find out.
.io comes from Indian Ocean, an island SW of India with a population of aprx. 4000.
The domain is administrated by a British company. The first .io (yahoo.io) was registered in ’98 a year after it was introduced. Nobody knows exactly how many of these TLD’s have been registered, the registrar did not reveal this number, yet.
The domain is unrestricted, it can be registered both by people and organizations for 1 to 10 years. In comparison to gTLD’s the price of registering is higher – at the time of writing it ranges between 30$-100$ per year.
What are the advantages?
It’s short and extremely easy to type, “I” and “O” are right next to each other on qwerty keyboards, also “I”, “O”, and “.” are on the right side.
In geek language it makes sense: Input/Output. But it also can stand for: In/Out, Inside/Outside, Internet Organization, Information Online, International Organization etc.
You can create awesome domain hacks with: studio, scenario, portfolio, radio, bio etc.
Because it’s a newly discovered domain and because it’s relatively expensive, there are way more names available in comparison to the giant .com. Note that a premium .com is insanely expensive nowadays and for startups money is a problem.
Google treats it as a generic TLD, meaning that it will consider your website global, exactly like .com, .net, etc. There was a rumor that exotic TLDs rank higher in Google and this absolutely not true, it was spread around by some scammy registrars.
According to the official site,
nic.io they have lot’s of servers all around the world so the DNS lockup is very quick.