Alongside my forum I built an instagram account with pictures of trucks. I organically grew that account from 0 to 62k followers in about 2 years. So I was able to use that account to drive a lot of traffic to my forum when it was new. A lot of those forum registrations are just people that never ended up posting. I also have a decent amount of loyal members who even donate and such, but they never post. They’re older folk and they love the forum but only to read.