There's trophies in XF that are worth points (that's your total). Points are then used by the promotion system to do whatever you want. Here it's used to change your user title.
to quote Bruce Forsyth in Play your Cards right (UK quiz show on ITV, based around guessing whether the next comedy-oversized playing card revealed would be higher or lower) "What do points make? Prizes!"
or on xF, Trophies.