• This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn more.

Variable rewards


Well-known member
You ever wonder what's the crack that makes facebook and mobile games like clash of clans and farmville popular? One of the mechanisms is a concept called Variable Rewards.

There is a great article here: http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html and the article it references: http://www.nirandfar.com/2012/03/how-to-manufacture-desire.html

I just read this article and am trying to figure out a way to apply this system to forums. How can forums apply the concept of a desire engine to help drive greater engagement in a way that doesn't smack of gamification?