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Variable rewards

Discussion in 'Forum Management' started by dvsDave, Feb 11, 2015.

  1. dvsDave

    dvsDave Well-Known Member

    You ever wonder what's the crack that makes facebook and mobile games like clash of clans and farmville popular? One of the mechanisms is a concept called Variable Rewards.

    There is a great article here: http://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html and the article it references: http://www.nirandfar.com/2012/03/how-to-manufacture-desire.html

    I just read this article and am trying to figure out a way to apply this system to forums. How can forums apply the concept of a desire engine to help drive greater engagement in a way that doesn't smack of gamification?
  2. drastic

    drastic Well-Known Member

    the other crack is using kate hudson and annoying everyone in the twitterverse with their big ad budget!

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