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Track Email Impressions

Discussion in 'Off Topic' started by =MGN=RedEagle, Jan 10, 2012.

  1. =MGN=RedEagle

    =MGN=RedEagle Well-Known Member

    Hey all,

    Anyone know how to track how many impressions an email gets?
  2. Andy.N

    Andy.N Well-Known Member

    Email service like Mailchimp can provide stats like how many time an email is opened, click rate, who open/click it, etc.
  3. =MGN=RedEagle

    =MGN=RedEagle Well-Known Member

    Any idea how they do that?
  4. digitalpoint

    digitalpoint Well-Known Member

    They embed a 1x1 image that is served from their server. Parameters in the URL are unique to the email, so when that image is requested, they know what email it was in.

    Not all email clients download hosted images by default though (for example Gmail by default does NOT unless the user asks to).
  5. =MGN=RedEagle

    =MGN=RedEagle Well-Known Member

    I was worried they use images for that reason.

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