Lack of interest Structured data unique for every thread page.

[dutchbb]

Google indexes every page as a separate page for some time now. Adjusting the DiscussionForumPosting structured data would be a good idea.

For example, i use the date of first post on a thread page for 'dateModified'. This has the possible advantage that google uses that date in search results (it already does it sometimes without structured data). And the more recent the date in search results, the higher the change somebody will click on it.

This is what i use on xf1. I also added some extra data suggested by google for 'Article' (DiscussionForumPosting is a part of that) so it could be used in search results.

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "DiscussionForumPosting",
  "headline": "{xen:jsescape $thread.title}",
  "description": "{xen:helper snippet, $firstPost.message, 200}",
  "articleSection": "{xen:jsescape $forum.title}",
  "datePublished": "{xen:datetime $thread.post_date, 'Y-m-d'}",
  "dateModified": "{xen:datetime $firstPost.post_date, 'Y-m-d'}",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "{xen:link 'canonical:threads', $thread, 'page={$page}'}"
  },
  "image": {
      "@type":"ImageObject",
      "url":"{xen:helper avatar, $firstPost.message, m, 0, 1}",
      "width": "96",
      "height": "96"
  },   
  "author": {
    "@type": "Person",
    "name": "{xen:jsescape $firstPost.username}"
  },
  "publisher":{
    "@type":"Organization",
    "name":"",
    "logo": {
      "@type":"ImageObject",
      "url":"logo",
      "width": "190",
      "height": "60"
       }
  }
}
</script>

Learn About Article Schema Markup | Google Search Central | Documentation | Google for Developers

Learn how adding article schema markup to your news articles and blogs can enhance their appearance in Google Search results.

developers.google.com

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