I think a lot will need to be updated in terms of marketing. By example, I've created a TikTok just for more modern brand awareness;
https://www.tiktok.com/@ragezonecom
Thankfully, we are well known at what we do having done it for over 20 years but given the current social media landscape, especially being a catch all for any niche, including Reddit, it'll be up to us to keep up-to-date with how the user operates and at least facilitate their browsing styles. Hopefully in doing so, you can retain the traffic.