CTXMedia
Well-known member
Another discussion here has prompted me to give greater consideration to selling and hosting ads on my own server for my forums (as opposed to using Adsense, for example).
Technically this isn't a problem, however I have no real idea of how to calculate what to charge.
I appreciate there is no magic formula, but would it be reasonable to take the eCPM figure from Adsense and double it? Or are there some "industry standard rates" that I could refer to for developing my own rates? or do I need to band things by page views or unique visitors etc.?
I'd like to give this a go, but want to get a reasonable return without overcharging or pricing myself out of the market.
Any help or advice appreciated.
Cheers,
Shaun
Technically this isn't a problem, however I have no real idea of how to calculate what to charge.
I appreciate there is no magic formula, but would it be reasonable to take the eCPM figure from Adsense and double it? Or are there some "industry standard rates" that I could refer to for developing my own rates? or do I need to band things by page views or unique visitors etc.?
I'd like to give this a go, but want to get a reasonable return without overcharging or pricing myself out of the market.
Any help or advice appreciated.
Cheers,
Shaun