I am looking at buying a couple of similar sites I have found and I thought I would ask for your opinion. I know when I am looking at buying another company like mine (answering service) we price it out based on the equipment, type/number of accounts and an equation of the monthly gross.
- Do you do similar things for website?
- What is the multiplier for the revenue of the site? 7 months? 12 months? more, less?
- Do you pay per user that is active? If the site has 2200 users, but only 300 of them are active do you consider it a site of '2200' or '300'?
- Do you pay for content? If it has 23,000 messages in 1800 threads, how do you calculate this?
Thanks for any information or guidance if you have bought or sold sites before. I have bought one other site before, but won't sure if I was completely fair to both sides. I don't think either of us got taken, but in this, it will be a bit more money, so I would like to consider all opinions.