"Likes" How much are they used on your site?

Your Ski Advisor

Active member
I have been looking around at other Xenforo sites and I see the "Like" feature isn't used as much as it in on ours and I am wondering why? Even though we are reletively young with just one of the posters (myself) with a post count over 10,000, the likes we have many members with likes in solid 4 digits, numbers that rival sites that have members with post counts that are multiple times higher than ours. I am curious if anyone has any thoughts here why?
 
Looking at your forum:

upload_2017-8-7_13-10-28.webp

I see the Likes box is heavily emphasized. So members I suspect are drawn to the Likes and feel obligated to like posts. There are a couple things that come to mind, having the emphasis on the Likes as opposed to the message could be a bad things as it makes reading the thread more difficult.
 
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