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How to get members?

Nowadays, facebook & linkedin are drawing people attention to their groups and people love to use them. Facebook has almost all types of groups and anyone can start his own group there. How can forums survive over the web? My friends run forums but no new active members. Members come and go.

How is your experience?
Discussions in forums usually are still much more organized. There is also the anonymity option that is not usually available in Facebook.
Part of it is building a dependency. My forum is very young, but moving github instructions and wiki support to the forums. If it’s very general, it’s hard to maintain people.