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Hey Big Boards whats the best ad locations+features you offer?

Discussion in 'Forum Management' started by surfsup, Jun 15, 2013.

  1. surfsup

    surfsup Well-Known Member

    With the likes of digitalpoints (shawn) plugin, it has done a great job but as our uniques+post count is growing so fast I would like to look into better ad positions, features etc. and would love to hear your opinions?

    Here is my big board with over 500k+ posts since 2008: Carpet Cleaning Forum

    Advice on:
    • Text links (seem to really annoy members?)
    • Background wraps like www.ign.com ? good/bad? btw I hate their popups and site drop ads but love the bg from time to time
    • Banners like www.avforums.com seem to be right on point without annoying members.
    • Etc?
    Any recommendations?
    The Forum Heroes likes this.
  2. dutchbb

    dutchbb Well-Known Member

    Here's our AdSense ranking for locations/ads so far this month

    Schermafbeelding 2013-06-15 om 18.56.05.png

    Leaderboard > smaller banner but it's reserved for sponsors only not AdSense. Ads generally work best if they are
    - 100% relevant to the page content
    - close to hot locations: content, buttons, popular hyperlinks, middle of page
    - integrated with the site design
    - draw attention

    You can annoy guests more than members, guests provide a lot of clicks. We show quality sponsor ads and paid stickies to members without really annoying them too much (not included in the ranking above).

    Experiment and see what works best for your site.
    Last edited: Jun 15, 2013
    The Forum Heroes and surfsup like this.
  3. digitalpoint

    digitalpoint Well-Known Member

    Your site and user demographic is going to react different to various placements vs. other sites... so what works for one might not necessarily work for you (and vice versa). For *us* the best banner ad placement has been in the post the user is reading (mostly we only do this to guests, with a few exceptions based on certain forums the user is in).

    We have inline text-link ads, but we don't use a provider like Infolinks or any of those... we sell them direct and let the advertisers just bid on cost per click for the keyword. That gives us more control (for example we never allow more than 1 per post), we give it a unique CSS style so user's know and they really don't seem to mind.

    Get creative and think outside the box. Often something totally unique will be work really well simply because it's unique (for example, we also let people bid on inserting a banner ad into normal XenForo generated emails that go out anyway... things like reply notices or user registration activation emails).
    Markos, wcbryant and surfsup like this.
  4. surfsup

    surfsup Well-Known Member

    Wow that is a genius idea on banner ads in those generated emails.... - but my main concern is how to track the impressions/clicks of those being sent out :/

    We use mail chimp for our e-newsletters and thats about it so far.
  5. surfsup

    surfsup Well-Known Member

    What is your forum url? Also regarding your 234x60 small banner, where is that exactly located?


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