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Lack of interest Help us with tracking: Add campaign to the subscription links

Rigel Kentaurus

Well-known member
A lot of us use Google Analytics for tracking. It is possible to specify in a URL the campaign that was run, and that can be used inside the tool for filtering the traffic.

Right now, for example, I don't know the % effectiveness of the subscriptions, I do not know if the emails are getting me traffic or if everybody is ignoring them.

This is also, really easy! Just, in the URL generated, instead of, e.g.
Some params need to be added
And that's pretty much it. This can be further customized but most users would probably just need the default behaviour.

More info, here: http://analytics.blogspot.com/2009/03/tips-for-tracking-email-marketing.html
A handy URL builder, here: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578