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More than once, Panjo (XenForo Classifieds Plugin by Panjo) has tapped the wisdom of Ethan Smith at Yummly. First Round Review just published a great article that is relevant to XenForo SEO: The SEO Tips That Helped Tally 20 Million Visits A Month
Quote from article: When it comes to Google’s guide to content quality, it’s big theme is EAT, which stands for expertise, authority and trustworthiness. “The guide goes into detail about what standard of expertise is expected for various topics. For example, medical advice should come from people or organizations with the proper accreditation, but forums for spouses of those who died from an ailment are also considered experts. The differentiating factor is what life experience is necessary to credibly give others value. The guide offers a good guiding question: ‘What kind of expertise is required for the page to achieve its purpose well?’”