Officially from Google:
http://www.howtogomo.comOn a crisp fall day, a young person uses his smartphone to find a store that sells scarves. He searches, finds your site, and clicks-thru, prepared to browse your inventory of scarves, or find your store nearby and buy one. But, after he clicks to your site he runs into trouble - it doesn't load fully, and he spends more time zooming-in and squinting than he does looking at scarves! Frustrated, he gives up and looks for another scarf store. You lose a potential customer.
This happens hundreds, even thousands of times every day because most businesses’ websites don’t work well on smartphones. The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website. So today we’re launching an initiative called GoMo that helps businesses “Go Mobile”.