Duplicate Campaign Parameters
Campaign parameters are case sensitive, so hits with the same keyword text but different letter cases will show up separately in reports. As an example, the keywords "newsletter" and "Newsletter" would be considered different and would have separate rows in reports. Property [MY SITE GOES HERE] is receiving hits with utm_term parameters of the same text but different letter cases, such as Mysite, mysite. To avoid having data from the same keywords split across multiple rows in reports, you can set a case filter for Campaign Term on your views.
