Much of the dying of the Internet is accelerated by the use of the infamous Fat Slab themes. I know that I now never bother to look at websites with Flat Style, Metro, Swiss, Minimalist etc. looks for any reason.
Apart from the sheer disgusting fugliness, they all look exactly the same as the other, and so why bother to tell them apart ? And if a young person has to choose between a bunch of ugly websites that look identical in format, or go straight to Social Media, the answer's a No-Brainer.