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First I used OpenX for over 3 years to serve Ads on all my webprojects,

but after the Google caffeine update when speed came into play I worked a lot on

my forums tuning them with pagespeed and yslow as best as I could.


Webmaster Tools showed a very high page loading time for my major forum.

After that I decided to get rid of OpenX and put the AdSense Codes directly into my Website.

This decreased the page loading speed quite a bit.


Direct sales of my inventory is done by my direct marketer which uses Google's DART for Publishers.


I had a complex structure set up in openX using a waterfall structure to serve my Ads.

I used the javascript implementation method to serve Ads because others would not work on my forums

or I was to lacy to work out a different solution.


Just recently I migrated to DFP SB (see at the top right there is a language switch by the way ;)) because

I needed to run split tests again.


Took me about 2 days to comprehend the architecture of DFP and how it works but after that it worked fine.

Can't say that I notice any loading speed changes on my websites but webmaster tools will tell in about a month.


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