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And the purpose of this is what? To set up a system whereby Salty's fans don't have to come to Salty's forum?

I thought the idea was to get people to Salty's forum?

If Salty's idea is to start a "content hub" that Salty can monetize (I assume all this pseudo web 2.0 jargon has to do with monetizing Salty's stream or some such BS), using a forum as the center of Salty's "hub" makes no sense. Not technically, not from a contributor's standpoint, not in any way at all.