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The biggest issue that everyone is going to endure once the mobile index rolls out, is that organic results are being pushed further below the fold when anything local has the opportunity to be shown. For informational sites, you're really now playing against top authorities to be seen in the knowledge graph (KG) pack, which means those with the most authoritative domain / page, and the fastest, will get the mobile traffic above the fold from that pack. Otherwise you have to still fight it out as usual for organic results, just way below the fold of immediate search results. Organic listing conversions will drop, especially if you aren't looking towards AMP and lots of authority for your pages.A good local results study was done for anyone interested in what's important to be seen in the local listings: http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/Short version - you can spam yourself into local listings, even when not local, to boost your traffic, using targeted local page construction combined with creating yourself a citation history and the #1 factor, local keywords in inbound links.
The biggest issue that everyone is going to endure once the mobile index rolls out, is that organic results are being pushed further below the fold when anything local has the opportunity to be shown. For informational sites, you're really now playing against top authorities to be seen in the knowledge graph (KG) pack, which means those with the most authoritative domain / page, and the fastest, will get the mobile traffic above the fold from that pack. Otherwise you have to still fight it out as usual for organic results, just way below the fold of immediate search results. Organic listing conversions will drop, especially if you aren't looking towards AMP and lots of authority for your pages.
A good local results study was done for anyone interested in what's important to be seen in the local listings: http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/
Short version - you can spam yourself into local listings, even when not local, to boost your traffic, using targeted local page construction combined with creating yourself a citation history and the #1 factor, local keywords in inbound links.
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