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No use, which is precisely why it's not such a big deal that you can't see the code instructions. The preview of the guide they give you is enough for you to get the general idea of the guide: that it is possible to configure XenForo's responsive theme to be extend to ads. How exactly to do this you can deal with when you purchase the software and actually implement the solution. Why do you need to view the code?

It's the same as someone charging for a style. They write up information for everyone to view on the style, provide screenshots & previews, and answer any questions people might have--but only those who purchase the style can install the style and view the code behind it.

Likewise, XenForo resources have plenty of information for everyone to view, provide screenshots & previews, and answer any questions people might have--but only those who are a licensed customer can access the resource and view the code behind it.