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Like all designs nowadays.... spend the time to make an awesome one, then sell it cheap and go for the numbers game for huge sales vs. few sales at a higher price.


RocketTheme really got it right IMHO, being that they create one awesome theme each month, there cheap, and go for bulk numbers. They can then build one theme whilst supporting past themes without too much issue. If XF stays pretty much style stable, then stylers will have more time to concentrate on new designs instead of constant version improvements.


Yes... you could sell your designs though, even if they lack design creativity, you make up for layout creativity.


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