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There are a number of solutions along the stack with the one end being "program it yourself" and the other end being "we do most of the heavy lifting" with all manner of things in betwixt.

Obviously the ones like zapier take advantage of the convenience and ease of use aspect for the end user and that does come with a cost if you start to make heavy use of it. Personally I will use Zapier/Make to trial any ideas I may have, before then making it into a custom code option.