better seo

XF2.3 has greatly boosted performance. I hope that further improvements can be made by optimizing the HTML output. A GTMetrix report for XF2.3 shows excessive DOM size with almost 3400 elements on a page and 103 child elements : https://gtmetrix.com/reports/xenforo.com/A5Ttit73/ Maybe waiting...

When you merge threads you are doing so blindly. It may well be that you are merging a thread with a mass of views into a thread with a few views. This is of high importance and may be a massive mistake, because threads with high views are likely to have many links pointed to it from your own...