associate external accounts

Dear Everyone, As connected accounts only support Personal Microsoft accounts, now with XF's 2.3 OAuth2 support, I'm trying to create a SSO (as an MS365 admin) for some of my colleagues at my company to Xenforo, but got stuck. Has anyone done this? I've spent quite some time with it and keep...

I've had a lot of success getting people to associate their accounts with Facebook/Twitter/Google. I'm just curious, are their any benefits to this from our perspective? I.E. SEO, or marketing, social media use etc? I use the welcome email to direct people to connect their accounts with...