XF 1.4 Why Aren't Online Users Showing Up in Google Analytics?

I'm using Google Analytics, via xenForo's option. However, I'm noticing that often there are many active users (shown in the Online Now list) that do not display in Google Analytics. They aren't bots. Why the discrepancy?
 
I'm using Google Analytics, via xenForo's option. However, I'm noticing that often there are many active users (shown in the Online Now list) that do not display in Google Analytics. They aren't bots. Why the discrepancy?
Online now shows people who may have logged on and were browsing the site within the past 60 minutes. They might not actually be on the site right now.

Google realtime is actually live data.
 
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