United Kingdom
In May 2008, following stocking of Oreo (called
Oreo biscuits in UK
[36]) in the supermarket chain
Sainsbury's, Kraft decided to fully launch the Oreo across the UK, repackaged in the more familiar British tube design, accompanied with a
£4.5M television advertising campaign around the 'twist, lick,
dunk' catchphrase.
[37] Kraft recently partnered with
McDonald's to bring the Oreo
McFlurry (already on sale in many countries) to a few McDonald's locations during its yearly
Great Tastes of America promotions. An Oreo flavored "Krushem" drink was also on sale in UK
KFC stores. The UK Oreo website gives a slightly different ingredients list to that of the US product. Unlike the US version, UK Oreo cookies originally contained
whey powder and so were not suitable for people who avoid milk products. As the whey powder was sourced from cheese made with calf rennet, UK Oreo cookies were also not suitable for vegetarians.
[38][39]However since Spring 2013, the whey powder has been removed and UK Oreo cookies are now suitable for vegetarians and vegans.[
citation needed] On 6 December 2011, Kraft announced that Oreo cookies would start to be produced in the UK. Their Cadbury factory at Sheffield in South Yorkshire has been selected to manufacture Oreo cookies in the UK for the first time. Construction of the Oreo plant in Sheffield was due to start in March 2012.