Most would think it's a "Doomsday Prepper" type site, but it's not only targeted at that. It is really for those that spend a lot of time outdoors and also for those that believe in being prepared for any type of disaster (man made, natural, etc.) and wish to discuss their ideas and viewpoints.
It's light on content right now (needless to say since it's only been in existence for 2 days). I'm using @Audentio's UI.X/Quark combo, and in keeping with the minimalist survivalist nature of the site there is not a lot of customization done to it. As time goes on will probably do some slight customizing that fits more in line with the niche, but not a lot.
I'm in the process of installing @Chris D's excellent gallery on the site with user albums enabled.