SEO: URL change for post/thread id

Ryan Kent

Well-known member
Please notice the following IPB URL

They position the thread id at the beginning of the URL rather then at the end.

I have the understanding that Google and other search engines offer a weighting based on where terms are found within a URL, with a priority given for terms at the end of the URL. In other words if all things are equal and you see the following two URLs, the IPB listing would be ranked higher in Google. If that is the case, perhaps a consideration of adjusting the URLs is in order. Yes it would be painful in several regards, but if it results in any SEO improvement, then perhaps it is worthwhile.

IPBoards URL
XF URL would be


XenForo moderator
Staff member
I believe this has been raised before and Kier and Mike expressed a preference for the current implementation (naturally).

I doubt therefore they will consider changing it now.


XenForo developer
Staff member
No, it would not be worthwhile in any way shape or form.

URLs are of vanishingly small importance, and the position of the ID is going to be of minimal, if any significance at all whatsoever.